Project Type: Service Design, User-Centered Design, Social Innovation, Public Sector Collaboration
Tools Used: Semi-structured interviews, Service safari, Personas, User journey mapping, Stakeholder mapping, Lo-fi prototype, Affinity mapping
Transforming Senior Meetups – Service Design Project in Collaboration with Huddinge Municipality
In this project, our team collaborated with Huddinge Municipality to improve social activities for seniors in the Vårby area. The goal was to design more inclusive, accessible, and meaningful senior meetups.
🧠 Our Approach
Using a human-centered design process, we applied qualitative research methods to understand seniors’ real needs. We conducted semi-structured interviews, did field observations (service safari), and created personas and a user journey map to visualize their everyday challenges when trying to join social activities.
The research revealed key problems such as:
- Language barriers and cultural disconnect
- Unclear or inaccessible marketing (e.g., small-font posters in Swedish only)
- Lack of engaging activities, especially for men
- Poor signage and navigation to venues
🎯 Our Design Interventions
Based on our insights, we developed three main transformation strategies:
Improved communication & outreach
- Flyers at healthcare centers
- Postal mail to seniors
- Peer-to-peer communication with senior volunteers
- “Bring a friend” bonus concept
Better graphic design for inclusion
- Clear, senior-friendly layouts (A3 format, large readable fonts)
- Multilingual versions to include non-Swedish speakers
- Physical maps to support non-digital navigation
New inclusive activities
- Events tailored to male interests (e.g., cars, sports, board games)
- “Cultural meetups” that celebrate diverse backgrounds through food, music and storytelling
This project showed how design thinking and collaboration with the public sector can lead to real improvements in people’s lives—by identifying gaps, co-creating solutions, and designing services with empathy.
Keyword: Huddinge Municipality, Senior engagement, Inclusive design, Social participation, Public services, Accessibility, Analog communication, Cultural inclusion, User research, Transformation strategies, Design for well-being, Community-based design, Cross-sector collaboration, Behavioral insights, Visual communication