This project involved creating the logo and brand identity for Bunnyon, an online store specializing in rabbit accessories and food. The platform also serves as an educational resource and adoption hub for rabbit enthusiasts. The name “Bunnyon” is playful, and the logo combines typography with rabbit illustrations — the “B” is shaped like a rabbit, and the “o” is designed as a rabbit’s head.
The Audrey Tatum Font was chosen to convey a sense of freedom, playfulness, and softness — qualities often associated with rabbits. The color scheme is limited to black and white to stand out from competitors and reflect the typical fur colors of rabbits.
The target audience includes current rabbit owners as well as potential ones, who can learn about rabbit care through the website. The logo clearly communicates the brand’s focus through its illustrations and whimsical typography.
As part of the further development of the Bunnyon logo for digital campaigns, new applications of the brand identity were explored. One exciting extension was the adaptation of the logo for “Bunnyon Cafe” — a concept that brings the brand’s playful and welcoming aesthetic into a café environment.
To promote the Grand Opening of Bunnyon Cafe, an engaging Instagram post was created. The post featured the recognizable Bunnyon logo, but with a color palette and graphic elements adapted to a cozy café atmosphere. This demonstrated the logo’s flexibility and ability to function across various settings while preserving its original charm and brand recognition. The Instagram post was designed to generate buzz and attract visitors, highlighting both the visual appeal of the logo and the unique experience offered by Bunnyon Cafe.
Mockups
